More than likely you’ve been targeted by email marketing in the form of spam at some point. Companies reach out to current, as well as potential, customers by sending messages via email. Take the time to absorb the knowledge ahead, to help build your marketing strategy.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Don’t bombard customers with a message that says “Buy Now!” [REMOVE] This redundant approach can make you appear “spammy” and you can lose customers this way. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
Make use of A/B testing for variations on your subject lines. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Any marketing emails you send should be personalized. There is much more that you can do than simply putting a first name into the message template. Use every scrap of information that you have on your subscribers. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
Use various platforms to test out exactly what the email marketing message looks like. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. There way you message looks in Linux Gmail can be very different from how it appears in Windows Hotmail.
When you’ve determined your email’s frequency, make it into a schedule. Set the times and dates of when you have to send your recipients your emails. It doesn’t matter if you send an email daily or monthly, sticking to a schedule can keep you organized and can allow your recipients to know when they can receive your emails.
You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.
Try sending birthday messages to your subscribers. You can allow a place when your readers sign up to include their birth dates. When their birthdays arrive, you can create a message that can be sent to them. This can build a positive and personal relationship with the recipient that can really boost your business.
Keep your important aspects of your messages “above the fold.” This “fold” refers to the area that is previewed in an email program. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it. Keep anything important within this area so that they don’t have to scroll to find it.
Email marketing is commonplace in today’s society, and most people have had contact with it. Customers are used to receiving emails targeting them personally. Utilize the tips listed here and take advantage of this effective marketing opportunity.
